Who We Are

I am Dr Annemarie O’Connor, an Executive Psychologist and Coach.

I don’t just understand the theory of high performance—I’ve lived the reality of the scale-up journey from the inside.

  • Founder & Exit: Co-founded and successfully sold my own business, giving me a first-hand view of the founder's "all-in" psychological cost.

  • C-Suite Leadership: Served as Chief Innovation Officer and Chief Growth Officer from seed to post-Series B

  • AI & Innovation: Experience at the intersection of human psychology and emerging tech, helping leaders remain agile in rapidly shifting markets.

With a Doctorate in Clinical Psychology and over 20 years of practice, I apply clinical formulation to executive challenges, specialising in:

  • Neuro-Performance: Helping entrepreneurs with ADHD turn cognitive differences into strategic advantages.

  • Emotional Agility: Converting high-IQ brilliance into the high-EQ leadership required to scale teams.

  • Resilience at Scale: Building the mental systems to manage exponential risk without burnout.

"Scaling a business is a psychological marathon. If your mental infrastructure isn't built for the distance, the commercial strategy won't matter."